Women, power, privilege and Black Friday videos in Pakistan

Every year during the US post-Thanksgiving Day Black Friday sales, videos of brawls in the midst of the shopping madness at “big box” stores like Walmart and Target go viral.

This year in Pakistan, on the same day, a video was widely shared of women fighting during a one-year anniversary sale at the retail store Sapphire, which claims to provide “affordable designer clothes to the masses”.

//platform.twitter.com/widgets.js

//platform.twitter.com/widgets.js

The Sapphire sale — like the door-buster Black Friday sales at Walmart— is designed to create a mad rush. Sapphire marked down limited, heavily-marketed and widely-desired products by 50 per cent. If you didn’t get to the item first, you wouldn’t get it at all.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s